Tips In Designing A Legal Brochure Trifold Template Having too much gone on in a limited space won’t get your message through and makes your business look second-rate, which is the last thing you want if your goal is to strengthen your client base. A brochure with a cluttered layout and one that lacks visual hierarchy will be hard and confusing to read. Make it professional: You may have a compelling content full of client reviews and topnotch highlighting of the best services your firm can offer, but it won’t make much impact if it has a haphazard design. The headline and graphics you use on the cover need to make an impact, otherwise, your brochure is simply going to the trash.Ĥ. That’s all you’ll ever get, so if your brochure design isn’t good enough to hold their attention in a split-second glance, your material isn’t going to make it. Be mindful of your graphics and headlines: The average person’s attention span is less than ten seconds. It also has to have a call to action, convincing your prospective clients that they need your services and it is only through your firm that they can solve a legal problem.ģ. The design needs to have enough aesthetic elements and great content for the audience to want to read it in full and be interested to choose your legal services. Plan your tri-fold brochure for AIDA: To garner your targeted response, plan your brochure for attention, interest, desire, and action. What is that one thing that keeps them coming back to you, choosing your firm to represent them instead of the lawyers across the street? How do you take on special cases? What are you offering that the competition can’t match? Start asking these questions with your sales force and ask feedback from your customers before planning your brochure design.Ģ. Understand your base: Make sure you understand what your audience wants. To build your client base, create a brochure using these steps:ġ. Just when you thought the firm’s glory days were over, corporations are lining up to get legal advice and those who are in trouble with the law know which firms to trust. The law firms’ golden age spanned from the late 1950s through the early 1960s, developing deep, enduring relationships with corporate clients and securing steady growth through the decades. Source Steps to Design A Legal Brochure Tri-Fold Template 8+ Legal Brochure Tri-Fold Templates Law Firm Marketing Tri-Fold Brochure Template Before you begin, come up with a list of legal services and corresponding descriptions. Write your content, in clear, business language and avoid using too many legal terms that the client won’t understand. It needs to have all the information regarding the services you provide, with costs and specifications but you need to be wary of using a dollar amount so that your brochure wouldn’t look like a price list. Main Text: The main text should be found at the center of your legal brochure making it the design’s focal point. Also, putting a picture of your office building just would be a turn-off, no matter how good it looks, because people need to see that you’re there to help them and not just show off how far you’ve come.Ĥ. Keep it to 2–4 images so that the layout wouldn’t look cluttered. However, you can’t be dependent on images alone in getting the desired result. Photos: Using images and photos are another way to reaffirm your firm’s brand statement without having to say much with words. Set your headline in bold font to make it prominent and easy to notice.ģ. Effective brochure covers have organized designs made up of high-quality images, business logo and a catchy headline which would hook the reader in, enough for him or her to want to flip the pages and read the brochure in full, instead of just glancing at it twice and throwing it after a minute or two. Cover: Design a cover that demands and catches attention. The name and logo also add professional flair to your brochure thereby making it a worthy visual representation of your business.Ģ. If your firm is relatively new, your logo may need some work and added graphic touches so that anyone who looks at your brochure will remember it well. Name and Logo: The layout of your tri-fold brochure template should be built around the firm’s logo, name, and corporate identity. If you’re a partner, you can improve your firm’s marketing strategy by going traditional with a tri-fold brochure.ġ. The legal services industry is changing as demand for expansion of corporate legal departments, globalization, and alternative law firms continue to grow. Today, lawyers are earning a mean annual wage of over $136,000, from a total of 101.8 billion in legal services with corporate legal departments in the United States accounting for 37.1 billion market share in 2018. Steps to Design A Legal Brochure Tri-Fold TemplateĮlements of A Legal Brochure Tri-Fold Template.Elements of A Legal Brochure Tri-Fold Template.
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